If you work in marketing you have surely seen the need to automate certain repetitive processes through the use of software. Otherwise, you will have wasted your time and money doing activities that could perfectly have been carried out by a robot.

Thus, although many companies fear automation and others abuse it, the truth is that this powerful tool allows companies to rationalize their marketing efforts to achieve objectives quickly, efficiently, agilely and safely.

In this post we show you the main benefits of automation in marketing and the reasons why you should include it in your company:

1) Efficiency

Marketing automation allows the use of software to quickly and effectively carry out different tactical and operational processes, which, done manually, could take your staff a long time.

Using these types of tools will allow your company to not only streamline processes, but also potentially reduce personnel costs, while freeing up space to work on more important and strategic projects.

2) Marketing and sales alignment

According to studies, automation in marketing can lead to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

By combining sales and marketing automation efforts, using the same software, you will automatically increase lead generation and conversions, while your marketing team spends more time designing effective strategies to increase their productivity.

3) Increase in conversion rate

In terms of conversion, marketing automation also makes the process more effective.

This type of software allows digital strategists to effectively track potential customers and even use it to re-engage those website visitors who have not converted.

4) Identification of potential customers

Marketing automation allows you to identify your potential customers and once you know who they are, you can segment them according to their interests, behaviors and characteristics to target them in a timely manner.

In addition, it will allow you to configure the score of your leads to notify your team when the user goes from being a lead in marketing to a lead in sales

5) Accurate reports

Building and submitting analytics reports can be boring and daunting. The good news is that these types of automation tools can generate them quickly and accurately. Also providing an overview, with which you can evaluate your marketing strategy and points for improvement.

6) Personalized marketing

Sounds contradictory doesn't it? Although this type of software allows automatic and massive operation, it also allows specialists to focus their efforts to create more personalized content through different segmentation data.

How would marketing automation benefit your business?

Today, time is money. With content automation, you will be able to organize and streamline your processes, in such a way that you achieve your goals efficiently and productively, while reducing the investment in time in carrying out operational and repetitive actions. This will allow you not only to reduce personnel costs, but also to direct your employees' time in planning winning strategies to improve your marketing and sales efforts.

Do you want to include automation in your strategic marketing plan?

At Tribu we have excellent automation tools for your company. Contact us!