Why You Should Move Away From Traditional Digital Marketing Agencies

“We’re the best digital marketing agency” – haven’t we all seen that before. It is similar to when 10 different coffee shops in a city claim to sell the best cappuccino. Thousands of business owners have been burned by digital marketing agencies while paying astronomically high monthly fees.

It is time this changed, especially since digital sales jumped from around 12% in 2019 to 19.4% in February of this year, and companies have been quick to respond to this change in consumer behavior. Marketers also reported an 11.5% increase in digital marketing spending, a trend that is predicted to continue well beyond the pandemic.

If you’ve wanted more collaboration and agency accountability as your company grows, think about moving away from the traditional digital marketing approach to a performance marketing model. Most of the time, you only pay for results based on performance metrics like return on ad spend (ROAS), return on investment (ROI), conversions, and revenue.

Here’s why a switch to a digital performance marketing agency is a business no-brainer. 

Marketing Cost and ROI

Digital marketing channels like paid search, social media, and display ads are all part of a successful performance marketing strategy: They generate the reputation and positioning that a company needs to entice potential customers and increase sales. But traditional digital marketers often focus on vanity metrics: reach, impressions, or likes.

Performance marketing agencies are an evolution of that. They specialize in pay-per-action digital marketing channels and are particularly vigilant when monitoring analytics to track and report results.

At TRIBU, with our Performance Marketing Model, we carry out activities tailored to a company’s strategy and predicted to achieve desired conversion goals – and we measure every action driven by our multichannel campaigns to minimize risk, increase ROI, and deliver tangible results. 

Fresh campaigns need to be frequently created to ensure consistent branding and continued exposure. However, that can rack up hefty recurrent fees if you are paying everything upfront instead of when you achieve results. 

Unlike other agencies, we offer risk-free profitability, saving companies up to 30-40% on existing marketing costs. The lower price of performance marketing is leveling the playing field, granting small and medium-sized enterprises (SMEs) the exposure they deserve.

The same can be said of TRIBU’s white label service – it’s the ticket to a wide variety of services, more ROI, and company growth, all for less overhead, work, and stress.

Measuring Results

If you have ever been unsure whether a digital marketing agency was worth the investment, you’ve signed up to the wrong one.

At TRIBU, we are specialists in inbound marketing strategy and growth hacking, and provide you with an honest prediction of the goals you could achieve by promoting your brand online. We focus our marketing campaigns on generating online conversions that yield results and using the appropriate digital media to reach your audience at the right time.

This is all achievable through Key Performance Indicators (KPI), preliminary SEO reports, competitor and keyword research, user experience analysis, and the implementation of usability maps.

Then, basic analytics tools like Google Analytics, Search Console, and Microsoft Clarity can track which exact demographics looked at your digital marketing campaigns and what time of day they performed best.

These detailed insights allow performance marketers to adjust and improve strategy accordingly and give a clear indicator of the success of campaigns via conversion rates, inbound links, and search engine traffic. A reliable strategic partner, with a growth mindset, is needed for this copious testing and experimenting. 

Personalization and Interaction

Personalization is the number one marketing trend for 2021. Although traditional digital agencies can quickly adapt content and make highly customized email marketing or chat functions to attract the right audiences – they are still falling short. 

An inbound marketing roadmap helps marketers deliver ads across digital channels to reach consumers at the right moment. And the entire focus of a performance marketing model based on that type of marketing is to tie investment in digital channels back to a company’s overall growth goals. 

Performance agencies work collaboratively with clients, offering recommendations and guidance, and are held accountable to performance metrics. This is why there are different packages and strategies at TRIBU – initiation, transformation, and growth – that are customized to your needs.

Whether you need a Hubspot CRM, SEO optimization, content creation, lead nurturing, social media marketing, or training on Whatsapp business strategies, we’ll be there to help every step of the way.

If you’re looking to move away from traditional marketing and only pay for the results you actually obtain, get ahead of the game with a cost-effective, performance-based marketing strategy fit for the digital age. 

Results is our first language: Reach your goals, we reach ours. Get in touch!

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